#becausetone

You love great guitar tone, we love great guitar tone: it's as simple as that. We get together pretty much every week on YouTube, plus live gigs and events here and there to explore this passion for sound, music and the inspiration they bring.

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​You can expect more discussion than demos and more concepts than conclusions. We want you to understand how to find your sound, not tell you what you 'should' use. 

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There are no answers, only better questions. 

There is no 'best', only what you love the most. 

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And with that, welcome to the family.