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That Pedal Show Studio



We never want anybody feeling coerced into buying something because Dan gave a cheeky boyish grin or Mick actually played something semi musical for a change.
The text below explains what we do, why we do it, and where all the TPS gear comes from. We also share detailed information for anyone wishing to send us gear so it's clear to everyone. It's been this way since day one of TPS.
Wishing you all happy tones!


Daniel & Mick


We are not interested in any kind of objectivity or in doing 'reviews'. Everything here is pure subjective opinion around how to find inspiration in guitar sounds and music.

As a result, the gear we use on TPS is a mixture of stuff we owned before the show existed, stuff we've bought at either full or artist/trade prices, and stuff we've been loaned or gifted from manufacturers. 

We have never accepted money, gear or anything else in return for making a video. Ever.

If you want to know more, read on…

We started That Pedal Show because we're nuts about great guitar sounds and playing.

In order to do it exactly how we want to do it with no commercial obligations, we decided from day one that we would never accept any monetary payment or free gear in return for making videos. We will not make videos 'for' anyone, and nor would we accept any sponsorship or product placement deals from any guitar gear companies. And we never have.


Editorial and commercial freedom is vital to us personally and to the TPS community.

It means we only ever feature the stuff we want to, whenever we want to. 

Nobody has ever, or will ever pay us money or give us free stuff in exchange for making a video.

In addition, we have never – and this bit is important – made any claims whatsoever to objectivity and/or 'reviewing' gear. We have always said that guitar gear preferences are always purely subjective and opinion-based, which is how we deliver the shows week-in, week-out. What you see and hear on the show are our personal opinions and nothing more. TPS's philosophy has always been 'there are no answers only better questions' and 'there is no best gear – only what you like, and what you like less'.

You should also know that after having worked in and around the guitar industry for many years, we have a great many friends in the guitar gear market. Most of them know what we're about and value our feedback. Again, you may feel that this has an impact on our subjective opinions of gear. It probably does! We'll just say it again: we have never made any claims to objectivity or 'reviewing' gear. It's just two personal opinions.

As the channel has grown, many manufacturers send us gear that they do not expect to be returned: ostensibly 'free' - especially amps and pedals - and in addition to that we can usually buy stuff that we want at artist and trade discounts. However, we never accept free or discounted gear on the basis that we will make a video to promote that gear. We do not make videos for money or gear.


Further we would never sell something that we’d been given.

It’s always been understood as 'use it or return it'. 


So for the sake of transparency, if we are featuring a new product and we don't say specifically in the video, please assume it’s been provided free by a manufacturer, or we have bought it at a significant discount, should that change your opinion of our opinions! 


We will also often buy gear at full price when we want something specific that we don't already have, in order to demonstrate a concept.

If it’s a new guitar or other key product, we will endeavour to say in the video where it came from. We didn't do this on some older videos, but if you're unsure, either assume it was bought at a discount or it's on long-term loan or gifted, just to be on the safe side. 


If we have an artist on, clearly they will have received some of their gear

either free or at artist prices. 


In addition to that, we also trade and buy stuff used on Reverb and eBay like everybody else, and indeed new stuff that isn’t discounted. We’ve been doing that ever since we started playing, long, long before YouTube and making videos was even a thing, so often what we feature will be from our personal gear stashes and may not actually be available anymore. 


You can decide for yourselves whether you think we favour a particular piece of gear because we got it free or at a significant discount. We hope that after watching a few videos, it will become obvious that neither of us has the capacity for that, and that the point of That Pedal Show really isn't to market people's gear for them, even though we are hyper aware that TPS does drive sales. Whatever effect the show has, we love what we love, and nothing else. 


So if you’re watching That Pedal Show, you’re already smart enough to know that gear companies want their stuff to appear on channels like ours, and that they send stuff - especially pedals - for free for us to hopefully feature. They want the exposure and the value it brings to their brands.


We never agree that we will feature something - it’s always try it first and see

if it fits into something we’re doing. 

Our motivation is purely and simply an obsession with guitar tone that we want to share with you, so that you can understand your gear more and feel inspired to play. 


If you do feel inspired to buy something as a result of watching TPS we also think you’re smart enough to do your research, cross reference with other media sources and not just buy it because a couple of goons on YouTube really loved it. 


Even if we do really, really love it.

Thanks for reading this.

Sending Gear
  • What personal information do we collect?
    We have various websites, online stores and hosted channels related to That Pedal Show, they are: YouTube Patreon When you set up an account and/or purchase something from our online stores as part of the buying and selling process, we collect the personal information you give us such as your name, address information (billing and shipping), email address, telephone number, chosen payment method, shipping name and address (if different). We also automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the stores, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the store, and information about how you interact with the store. Our payment gateways collect your relevant personal information so that they can process your transaction. We have no access to your personal payment information through any of these gateways, they manage the payment transactions securely on their platforms for the purposes of payment and/or refunds. When you visit our sites we receive, collect and store any information you enter on our websites or provide us in any other way. For example, we collect personally identifiable information (including name and email) when you opt-in to receive newsletters and/or specific promotions, product updates, set up an account, or when you contact us directly through the ‘contact’ emails on our sites. www.thatpedalshowstore.comis hosted by Shopify. In February 2020 they introduced Shop Pay an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout. This can save customers time when they check out, especially if they've already opted in to Shop Pay on any Shopify store. A customer must enter an email address at checkout in order to save this information. Customers checking out using a phone number in the contact field won't be offered the 'Remember me' prompt to save their information. Learn more about accelerated checkouts. Customer’s shipping and billing information is securely stored on Shopify's PCI compliant servers and is only shared with our store if an order is placed. If you have questions about how Shop Pay works, or how your data is stored, please go to the Shop Pay Help page. When we send you general updates or promotional emails we use cookies and web beacons to track behaviour such as who opened the emails and clicked any links. This allows us to measure the performance of our emails, manage requests to unsubscribe and improve our content in these updates. We collect and store limited personal information and some anonymous data from all visitors to all our sites whether you actively provide us with that information or merely browse our websites. The information we collect includes the internet protocol (IP) address of the device you are using, the browser software you use, your operating system, the date and time of access, the internet address of the website from which you link through to our website and information on how you use our websites. We use this information so that we can see how well our websites are working, how they are used, what users look at most and audience information such as traffic volumes and locations. Information is, predominantly, collected through our use of cookies and similar technologies provided by trusted third-parties. We collect and store users cookie opt-in information from site visitors for the purposes of EU General Data Protection Regulations (GDPR) compliance and audit. We also collect and handle information about how you engage with our promotional campaigns outside of our own websites, for example, on Google, YouTube, Facebook, Instagram etc. is for customers based in the USA only. We also run this store on Shopify's platform and we share all personal information you voluntarilty share with us (as outlined above) with our trusted partner Retail Solutions who manage all order processing, payments, fulfilment, shipping and support on our behalf. Retail Solutions may also require the collection of additional financial information to that already detailed above such as Social Security numbers when establishing a credit account when requested by a customer.
  • How do we use your personal information?
    We never sell or share any personal data we collect with any third-parties for commercial purposes. When you visit our stores we use your order information that we collect to fulfil any orders placed through our online stores, including processing your payment information, arranging for shipping, returns processing, refunds and providing you with invoices and/or order confirmations, parcel tracking, product support etc. We also use this order Information to communicate with you, screen our orders for potential risk or fraud, and, when you have ‘opted in’ to marketing during the account set up process we understand that we can provide you with information and updates relating to our products or services. We use your personal information as part of our financial accounting process and tax reporting. We use device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our store (for example, by generating analytics about how our customers browse and interact with the store, and to assess the success of our marketing campaigns). Social Media – YouTube, Facebook, Instagram - no personal data is collected directly by us from any social platform. Interaction with followers is managed on each platform and any analysis is managed within each platform. During your time on any of our websites you can elect to opt in/subscribe to our marketing activities. If you don't tick the opt in box or sign up/subscribe then we will not send you any marketing materials. Please be aware that anyone who subscribes and opts in to our marketing activities may receive information about any/all of our activities across all our platforms.
  • Collection and use of non-personal information
    Our online store (hosted on Shopify) and website platform (Wix) automatically collect non-identifiable information from our visitors - this information does not enable us to identify the visitor from whom it was collected. This kind of information mainly consists of technical and aggregated usage information, such as visitors’ activity on the website, session info, non-identifying information regarding your device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc. We use Google Analytics to capture unidentifiable visitor traffic to our online store and website. All data is anonymous to us and Google Analytics monitors general visitor activity so that we can understand how our website is being used and where our traffic is coming from around the world. Within Google Analytics we have disabled data collection for advertising purposes such as remarketing and advertising reporting. Data is deleted after 50 months. More information on Google Analytics data practices and security is available HERE Google’s Privacy Policy is HERE
  • Cookies and other technologies
    “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Some cookies are required for our sites to work, others you can choose to accept or not. All our sites have cookie consent banners and you can choose to opt into accepting all the cookies our websites use, or you can choose to accept only those that are necessary for the site to work properly. We store all consents using third-party apps. They track your consent and ensure that the option to consent is renewed at sensible intervals. You are only identifiable only by IP address and you can change your mind and update your consent preferences at any time – simply email us at Our online stores are hosted by Shopify which collects device information using the following technologies: “Cookies” “Log files” track actions occurring on the store, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the store. Our website is hosted by Wix and uses two types of cookies: Session (Transient) cookies: these cookies are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user. Persistent (Permanent/Stored) cookies: these cookies are stored on your hard drive until they expire (i.e. based on a set expiration date) or until you delete them. These cookies are used to collect identifying information about the user, such as Web surfing behaviour or user preferences for a specific site. In addition we may collect information from our third party providers, including but not limited to: analytics providers advertising networks identity verification services credit reporting agencies (as applicable) payment & delivery services More information on Wix cookies can be found HERE In addition how Google uses cookies can be found HERE For more information about cookies, and how to disable cookies, visit
  • What personal information do we share with third-parties?
    We never sell or share your personal data for commercial gain. We only share your personal information with certain third-party service providers who only have access to the personal information they need to perform those services. They are required to keep your personal information confidential and may not use it other than as we ask them to and always in accordance with this privacy policy. Third-party service providers are used for the following activities: our store platforms our payment gateways our shipping providers our email provider our website platform our financial accounts/reporting system our accountants our email marketing platform our data/analytics services our ‘patron’ platform our store integration partners such as Sendcloud/Bold Returns/Click and Drop/EAS Projects (EU VAT compliance) etc. our third party fulfilment partner for our US online store, Retail Solutions If you would like more information on who we work with and how we share your information, please email us at
  • How long do we keep your personal information?
    We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and obviously for as long as we are required to keep it by law. The actual period for which we store your personal information will vary depending on the type of personal information and how it is used. You can contact us if you need specific details about specific data - email us at
  • Access and control of your personal information
    You have the right to access, update and amend personal information that we hold about you at any time. In certain circumstances, you can also: Object to our use of your personal information for certain purposes; Ask us to limit or restrict our use of your personal information; Ask us to correct, remove or delete personal information about you; or Ask us to provide your personal information to a third-party provider of services. Please note that those rights do not always apply and there are certain exceptions to them and we will need to confirm your identity before acting on certain requests. If the law in your country or state allows us to impose a fee for giving you access to your personal information, or to exercise any of your other rights in relation to your personal information, we will let you know. If you would like to exercise any of your rights in relation to your personal information, please email
  • Data transfers, storage and handling of your personal information"
    We, and the third parties that we share your personal information with host, store and otherwise handle that information. We have taken steps to check that all third-party service providers we use are adopting GDPR and CCPA compliant standards to manage your personal data. Please be aware that the information which you provide to us may be transferred to countries outside your own territory. As an example our website platform (Wix) is hosted in data centres in both the United States and Europe. From time to time, they may transfer hosting from one location to another. Regardless this platform complies with the EU-US Privacy Shield Framework and the Swiss-US privacy shield framework regarding the collection, use, and retention of personal information transferred from the European Union to the United States. If you would like more information please email us at In addition, at TPS HQ we take steps to protect your data, for example, only authorised personnel have access to your data and only for the purpose of carrying out their roles. We enable two-step authentication across all accounts, data lives in a minimum number of locations, data downloading is kept to a minimum, any printed materials containing personal data (eg. accounts related reports) are stored in locked cupboards, we use a document shredder etc. By using our websites and online stores, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing, and storage of your information in a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
  • Data Breaches
    We will report any unlawful data breach of our website’s database or the database(s) of any of our third-party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.
  • Social Media
    Communication, engagement and actions taken through external social media platforms are subject to the terms and conditions and the privacy policies held with each social media platform respectively. ​ We will never ask for personal or sensitive information through social media platforms and encourage users wishing to share personal details to contact us directly. Our sites may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using these buttons that they do so at their own discretion aware that the social media platform may track and save your request.
  • California Privacy Rights
    This is for California Residents and applies solely to visitors, users, and others who reside in the State of California. We adopt this Notice to comply with the California Consumer Privacy Act of 2018 (CCPA). INFORMATION WE COLLECT We collect the following categories of information: Contact information (including identifiers such as name, full shipping address, country of residence, phone number, username, password, and email address) Sources of This Personal Information: You, Identity Verification Services How We Use this Personal Information: To fulfill your orders, process your account registration, to communicate with you Third Parties we Share this Information with: Service providers Financial information (including billing address, credit card information, banking information, telephone number and other information necessary to complete a transaction or purchase). Sources of This Personal Information: You, Credit reporting agencies How We Use this Personal Information: To process your payments Third Parties we Share this Information with: Service Providers Commercial information (including record of products or services purchased, and the date and time the transaction occurred). Sources of This Personal Information: You, Our payment & delivery services How We Use this Personal Information: To process our orders and comply with our legal obligations Third Parties we Share this Information with: Service providers Inferences (including marketing, product and service preferences) Sources of This Personal Information: Analytics providers, Advertising networks, You How We Use this Personal Information: To personalize the site for you Third Parties we Share this Information with: Service providers Internet information (including IP address, GPS, login data, browser, time zone, geographical location and any other unique identifier used to identify you or your device). Sources of This Personal Information: Cookies and other technology, Analytics Providers How We Use this Personal Information: To personalize the site for you Third Parties we Share this Information with: Service providers Social Security Number Sources of This Personal Information: You How We Use this Personal Information: To establish a credit account and track available credit Third Parties we Share this Information with: Service providers DISCLOSURE OF PERSONAL INFORMATION We disclose personal information to our service providers, as described above. YOUR RIGHTS & CHOICES The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. Right to Access Your Information. You have the right to request that we disclose what personal information we have collected used or disclosed over the past 12 months. Right to Request Deletion. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Exercising Access and Deletion Rights. To exercise the access and deletion rights described above, please submit a verifiable consumer request to us by emailing us at Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you or an authorized agent submit a consumer request up to two times in a 12 month period at the toll-free number or website posted above, we will respond in accordance with the CCPA: Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. Response Format If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights. OTHER CALIFORNIA PRIVACY RIGHTS California’s “Shine the Light” law (Civil Code Section § 1798.83): we do not share any personal information with any third parties for direct marketing purposes. CONTACT US If you have any questions or comments about the ways in which we collect and use your information described above, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
  • Changes to this privacy policy
    We will review and update our privacy policy at least once a year and will state the date it was last updated. If we have your e-mail address, we may also e-mail you with information on those changes if we feel they are significantly important in which case we will also ask you to confirm that you are happy with those changes.
  • How to contact us
    If you have any questions, comments or concerns, or would like to make suggestions or complaints about how we use the personal information we hold about you, please email us at
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